The Prime Minister and Minister of Interior, HE Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, opened the 17th edition of the Doha Jewellery & Watches Exhibition (DJWE)- the largest to date- at the Doha Exhibition and Convention Centre Monday.
The opening ceremony was attended by a large number of dignitaries, diplomats and VIP guests.
HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz Al-Thani tours the exhibition
DJWE, organised by Qatar National Tourism Council (QNTC), also had Sonam Kapoor, an Indian celebrity, in attendance at the opening ceremony as the face of QNTC's promotional campaign, “Journey into Wonder”.
HE Akbar al-Baker, Secretary-General of QNTC and Qatar Airways Group chief executive, said: "Doha Jewellery & Watches Exhibition is one of the biggest events in Qatar, offering visitors the opportunity to experience the quality and craftsmanship of hundreds of the world’s finest gemstones and jewellery collections all under one roof. It helps attract tens of thousands of tourists to Doha each year – including celebrities, media, and industry influencers.”
This year’s edition of DJWE is expected to be the largest ever, with 129 exhibitors from 14 countries showcasing 500 local and international brands. The exhibition area is spread across 33,000 square metres and is open to visitors until February 29 from 12 pm-10 pm, but from 4 pm-10 pm on February 28.
“It is no surprise that DJWE is growing year after year, and the 17th edition is the largest to date in terms of exhibitors and exhibition space. We are thrilled to welcome partners and guests from all over the world who have come to attend the event and we hope they enjoy the experience of luxury and beauty both at the exhibition, and in Qatar generally,” explained al-Baker.
DJWE is a leading platform for lovers of luxury and jewellery to see the latest trends and innovations in the industry, along with renowned international and Qatari brands, together under one roof.
"Qatar’s tourism sector is witnessing rapid growth with the development of new tourism products and experiences. These achievements are the result of fruitful cooperation between various industry partners, headed by QNTC, and guided by the sustainable development goals charted in Qatar National Vision 2030,” added HE al- Baker.
The exhibition is supported by a number of partners, led by Qatar National Bank as the official sponsor, Qatar Airways as the official airline partner, JW Marriott Marquis City Centre Doha as the official hospitality partner, Alfardan Automotive and Sotheby's International Realty Qatar.
Qatar Airways is offering special promotions on fares in Economy and Business Class until the end of March, with the aim of attracting visitors from all over the world to enjoy DJWE. In addition, Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery and Blue Salon will be lending their support as the exhibition gets under way.
DJWE also offers an unprecedented opportunity for Qatari designers to showcase their work. For the fourth year in a row, the Young Qatari Designers Initiative allows visitors to see stunning collections from 18 young Qatari designers. Returning designers include Trifoglio Jewellery, Ghada Albuainain Jewellery, Ghand Jewellery, Leila Issam Fine Jewellery, Hairaat Fine Jewellery, Nouf Jewellery, Sarah’s & Co., Al Ghala Jewellery, Midad Jewellery, Thameen Jewellery and Hessa Jewels. In addition, five new Qatari designers – H Jewellery, Kaltham's Pavilion, Camelot Jewellery, Claire De Lune Jewellery and Letters Passion Arts – will show their uniquely stunning designs.
The 17th edition of the exhibition features two international pavilions: the Turkish pavilion, a DJWE first, housing 11 Turkish brands, in addition to the Indian pavilion, which returns for its second year with 28 brands that showcase the diversity of Indian jewellery, catering to all tastes and occasions.
This year’s exhibition will host several international brands for the first time. Among them are Dolce & Gabbana and Nous, included in the Ali Bin Ali Luxury pavilion, De Beers, which will soon open its first store in Qatar at Al Hazm, and Italian brand Lenore, which will present a collection of bracelets, necklaces and earrings at the Jawaher Pavilion. The Indian Pavilion is expected to launch the AYRA jewellery collection belonging to Indian jewellery house Amayra.
A new 18-carat white gold egg will join other famous Fabergé pieces at the Alfardan Jewellery Pavilion, while Rolex and Tudor will display iconic designs, and Chanel will have a dedicated booth within Fifty One East's pavilion. Jawahir Oman Jewellers, one of Oman’s oldest luxury brands, will present a selection of its most famous collections, including Dinar.
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