Fifty One East and Brioni have announced the reopening of the brand’s shop-in-shop in Doha.
Located inside Fifty One East, Lagoona Mall, Level 1, the shop marks the arrival of the new Brioni store concept in the Middle East.
Spanning across more than 130sq m, the new store emphasises the brand’s “effortless style through a contemporary design anchored in the house’s heritage”, a press statement noted.
The “exquisitely designed” shop is made out of Rosewood to evoke the origins of the brand linked to the city of Rome. It includes areas dedicated to formal wear, leisure wear and accessories, “offering a remarkable shopping experience”, the statement noted. Clients visiting the new shop-in-shop are invited to discover Brioni’s Fall/Winter 19 collection that brings forward the idea of masculine sophistication with its colour palette of neutral tones - whites, greys with touches of light blue and accents of rusted notes.
The collection introduces the Primo suit, a new slender slim-fit silhouette in a contemporary expression of the signature Brioni tailoring. To mark the reopening, Fifty One East recently hosted a bespoke event in the presence of Brioni Master Tailor, “providing an exceptional customer service to its discerning clientele”.
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