Aiming to empower the youth in career development, a new campaign named ‘Tamakkan’ was launched yesterday on the sidelines of the Career Village being held at Multaqa in the Education City.
“The campaign aims to spread awareness on the empowerment of the young people in their respective careers and how they can pursue their careers,” said Mohamed Abdual Aziz al-Abdulghani, head of production at the Social Development Centre, Nama.
Al-Abdulghani was speaking to Gulf Times at the launch event held in conjunction with the Career Village organised by the Qatar Career Development Centre. The three-day Career Village will host a large number of students from various schools and provide them tips on future careers as well as career development.
“The campaign will last for one month and cover leading institutions. We are starting from the Education City and will hold events at Qatar University and Katara among other places. There will also be many workshops during the campaign providing career development tips as well as highlighting the needs of Qatari market,” explained al-Abdulghani.
“The word Tamakkan means ‘enable’ and we are taking steps to enable our young generation. We are making use of the services of retired people from all sectors in Qatar for the workshops. Their knowledge and expertise will help in grooming the youth as they have vast knowledge in their respective fields. We are getting these experts from different sectors such as oil and gas, banking, financing among others,” continued the official.
The campaign targets young citizens and residents of both genders of 18 to 30 years and includes high school graduates, university graduates, and new employees. The campaign also guides young people on how to be distinguished in their professional performance in addition to raising their awareness on the importance of career counselling.
Hamad al-Marri, director of the Community Awareness Department at Nama noted that the campaign was aimed at promoting community awareness on the importance of professional development in line with the needs of the target group, mainly the youth.
He pointed out that the project is one of the outputs of the ‘Sama-Nama’ programme for the development of social entrepreneurs. The programme was launched in 2018 with the technical and financial support of Nama.
Al-Marri said that in a study carried out by the ‘Tamakkan’ team which included a questionnaire and interviews with 852 people and included several categories of employees: junior, struggling, persevering, ambitious, and retirees. The results showed that 51% of employees are dissatisfied with their professional development.
This gave rise to the idea of this awareness campaign that aims at educating young people on the importance of professional development in line with the requirements of the labour market.
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