Al Meera Consumer Goods Company has announced the launch of a nationwide recycling initiative in Doha as part of its "continuous efforts to instil a culture of environmental responsibility and sustainability".
Branded recycling machines for plastic and can products have been distributed as an initial trial across eight Al Meera branches in Doha, and are available for customers.
This initiative comes under a wider and ambitious environmental drive Al Meera has been spearheading in the country, guided by Qatar National Vision 2030’s four pillars of economic, human, social and environment development, as it expands its footprint across Qatari territory, the company has said in a statement.
Yousef Ali al-Obaidan, CEO of Al Meera, said: “As a leading national company in Qatar with a broad network that reaches every neighbourhood and consumer in the country, we hold not only a great opportunity, but equally, a paramount responsibility to lead environmental sustainability by example. This effort starts from the top down as much as from the ground up.
"At an operational level, Al Meera has implemented rigorous waste management systems and infrastructure. The launch of this initiative, and that of many to come, will catapult our investments and efforts to trickle down our environmental sustainability agenda to our valued customers in Qatar and empower them to play an integral part in its success.
"Through initiatives that encourage them to make small steps for change at scale, our consumers can immediately act and directly contribute on the ground to our ambition in instilling a culture that promotes and thrives on eco-friendly practices.”
Under the initiative and in order to encourage customers, Meera Rewards members will also be able to accumulate additional loyalty points for their recycling contributions across Al Meera branches.
Al Meera has been "spearheading and directing a number of initiatives and partnerships toward
its green sustainability ambitions", the statement notes.
Recently, Al Meera signed a memorandum of understanding with Elite Paper Recycling Company for a strategic partnership aimed at reducing and limiting the hazards of waste on the environment and society.
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