The current staging of the ‘Malaysia International Halal Showcase’ (Mihas 2021) 17th edition would play a role in fostering growth in Qatar-Malaysia trade and economic relations with the import and export of halal products between both countries, an official of Malaysia External Trade Development Corporation (Matrade) has said.
Chief executive officer Mohd Mustafa Abdul Aziz noted that Matrade “is working closely” and regularly communicates with a wide range of entities and corporations doing business in Qatar.
“We have previously invited most of these companies in Qatar to visit Malaysia and they have attended the previous editions of Mihas. Indeed, most of them had good experiences when they attended Mihas and they were able to meet Malaysian companies and other exhibitors,” Abdul Aziz told Gulf Times in a statement.
Mihas, which kicked off recently, facilitates business meetings between Qatari and Malaysian companies in which both parties could discuss views and potential common cooperation aspects, he said.
Abdul Aziz said, “Mihas is really considered as an effective means for Qatari and Malaysian companies to maximise the time in finding the right partners, especially since most of the related communication processes are followed up by Matrade.”
He stressed that Matrade realises the degree of which halal and other high quality products are recognised in Qatar. He noted that Matrade has been “very selective” not only in the participating exhibitors at Mihas but also with “all inputs” related to the event.
“Not only are quality and cost the main factors in determining the efficiency of business deals but trust and respect should also come first. The business relation between Malaysia and Qatar is witnessing high levels of respect and trust other than the high-quality products and services that our Malaysian companies are very keen to introduce to the Qatari Market,” Abdul Aziz explained.
He stressed that Matrade also considered the impact of Covid-19, as well as the fluctuations the pandemic caused in business and international markets.
“However, we have found that Qatar is one of the countries that is moving steadily to control and minimise the negative consequences of the pandemic. Indeed, we have a common area of business thinking and then we can move and cooperate together to overcome any negative results in terms of business,” Abdul Aziz emphasised.
He added: “The combination of the above elements and factors will yield in an effective cooperation between Malaysia and Qatar, and accelerate the joint cooperation in different business fields.”
Mihas is the halal industry’s “leading business platform,” according to Matrade. The event gathers international visitors and traders to the forum, which offers opportunities across the global halal markets in food & beverage (F&B), pharmaceuticals, cosmetics, logistics, Muslim-friendly tourism, Islamic finance, e-commerce, education, modest fashion, food technology, and franchise.